UX&UI Designer
Web Designer
Brand custodian
I am a UX and a UI web Designer with experience in SEO. My digital aspirations are growing with the eagerness to develop skills further in UX.
With a love for all forms of art: including magazine print ads; street wall art/tags as well as interior decorating; canvas paintings and photography. An adventurer, a love for exploring from: social events to trying new ventures and activities.
A fanatic for music and arts festivals, all the while enjoy sharing special moments with close friends and family.
Born in Johannesburg, South Africa.
Certificate in CUA (Certified User Analyst) Design (Human Factors International - designer number #2020-7730)
Certificate in React Development (SheCodes)
Certificate in UX Design (UCT Online, Get Smarter),
B.A. Multimedia (Design Centre),
Certificate in Entrepreneurship and New Venture creation (Wits Business School),
CAPM certificate – completed with certificate of attendance,
Emotional Intelligence Course.
Working in corporate and freelance work since January 2007 with Office 365 knowledge. Extensive experience in Adobe design suite. Illustrations, book covers, invites, corporate identity (logos), print media and website development (AEM, html, SEO, Adobe Analytics), as well as html coding in communications to ensure mobile responsive and brand compliant.
As a student of Design Centre College, I was one of two students selected to be an in-book entrant for the D&AD Awards 2006
, for our final year project done on the look and feel for the website of the Microsoft company Corbis.
April 2014 - Present
• UX|UI Designer role within the CXT (Customer Experience Technology) UX team. Care taking the global website components and user experience for SA and a bit of UK. User testing, holding the brand identity, as well as assisting with regulations for the company website (legal, accessibility and others).
• Html Newsletters: HTML creation (responsive html mailers), UX journey, AEM updates and page creation (dotcom). Including INTERNAL and CLIENT facing campaign launches. .
• SEO implementation - page optimization for company website, Assist to oversee dotcom pages and ensure journey conistency with UX knowledge.
• Responsible to keep the brand in check with our Corprate Identity (CI) guidelines. Working closely with brand managers, ensuring alignment with the brand as well as viewing correctly before going to clients.
• Link tracking creation (UTM links)
Analytics Reporting with user experience included
UX designer in all elements of work - A/B testing for 2020 using Optimizely via AEM platform.
December 2011 - March 2014
• Animated gif banners, html mailers (html), weekly newsletters (html)
• Updating websites, landing-page creation for game launches/monthly promotions and affiliates
• Updating of Social media content on a weekly basis – Facebook account for casinos
May 2009 - November 2011
• Banners, mailers (html), print (posters, brochures), logos, newsletters (html), updating websites, creation of pages for games launches and auto-mailers
• Responsibilities to take care of the following sites:
Casino-UK, Casino-AUS: (hidden from the South African market)
• Re-vamp/Design of Cinema Casino: (hidden from the South African market)
March 2025 – Currently studying
MBA in Creative Enterprise | Petaluma, USA
March 2020 – June 2020
Certified User Analyst (#2020-7730)
May 2018 – August 2018
Certificate in User Experience Design
February 2011 – June 2011
Certificate in entrepreneurship and new venture creation (for women)
2004 - 2006
AWARDS: Selected as one of two students to be an in-book entrant to have my concept published in the D&AD Global Students Awards annual 2006 book.
2002 - university exemption
March 2016 – September 2016
Understanding of Project Management skills and what is involved and needed to run a project.
I have worked with numerous clients and companies. Below are a few pieces of my work, other artwork/portfolio work can be sent on request.
During my years of work experience, I have been exposed to many design mediums; however, the majority of my time has been spent doing html coding and website layouts.
Websites are done according to a clients needs and services. I assist clients with website layout and maintenance. I ensure the clients websites are always mobile responsive.
I work extensively in the Dreamweaver CC environment which is html coding based for any emailer needs, while ensuring the outcome is mobile friendly and works efficiently.
In my work experience as a team, we are faced with a lot of user centric projects that enable us to set a users journeys and story mapping. I assist with user journey's with possible solutions to ensure an efficient and seamless experience on the given platform.
With my work experience, I design logos for specific clients and to their needs. Ensuring that the client is happy with the final product.
I specialise in 2D design concept and layout work, before translating it into html layout.